Slogans

I know that it's ancient history, but it just stuck in my head today: what's up with the Ron Paul rEVOLution slogan? WTF is that? is it about how evolved libertarianism is? Is it some kind of Echo & the Bunnymen reference? Really, I'm not just pretending to be obtuse, I really am obtuse.

Anyway, I'd think there were slogans with better appeal to the types of people who would vote in GOP primaries. Like

Ron Paul -- Get off my lawn!

or

Ron Paul -- because eff the man!

or something.