Gods, I can be such an idiot. After positing the opinion that marketing is not conspiratorial (in my post on the media last week), my petard has fuckin' hoist me.

All this time, I just assumed that Facebook was just crawling with 'single over 30' dating ads because that's a big part of their demographic. Then I updated my profile to include some of my interests, and in addition to the Single Over 30 ads, up came the UFC Apparel and the Scuba Diving Academy ads.

I stand corrected -- it is a conspiracy. The robots give us a platform for entertainment, and in return we feed them information. A mindless and (to date) harmless conspiracy, but there it is.